Posts Tagged ‘eneloop’
Saturday, April 17th, 2010
At DepotEco.com we’re celebrating Earth Day by offering specials on green, eco-friendly products that both minimize our impact on the earth and add simplicity to our own lives. We and our customers have come to realize that many of the green products we can use to help the environment can at the same time make our own routines more economical and practical. One way to cut down on waste, and on our own expenses, is to use reusable bags, reusable mugs, and rechargeable batteries. In honor of Earth Day we’re offering the following specials to make it easier than ever for people to make these simple changes.
PowerGenix NiZn Rechargeable Battery Earth Day Special.

PowerGenix and DepotEco have teamed up to bring you an extra special Earth Daydeal. DepotEco.com & Ecobatteries.net will be offering the extremely popular
Powergenix 5-Hour Fast Charger with 8 AA 1.6v Rechargeable NiZn Battery “Special” for just $24.99 a savings of $7.00 more than 20% off! ( Limit 4 per household)
also available at Depoteco@Amazon or EcoBatteries.net our Amazon Shop
Contigo AUTOSEAL Mugs

Earth Day week 2010 purchase a Indigo Blue Contigo AUTOSEAL Mug for only $9.99 rather than the regular $18.99 price (limited 2 per household while supplies last). The Stainless Steel AUTOSEAL Mug has a double wall, is vacuum-insulated and has a 100% leak proof lid that seals after every sip.
Rayovac PS3 Universal Smart Battery Charger with one AAA Rayovac Hybrid Four pack

This Year DepotEco.com has acquired the remaining USA inventory of the now discontinued but extremely popular Rayovac PS3 Universal Smart Battery Charger! So we are going to offer them to you for the price of $28.99 and throw in one 4 pack of Rayovac Hybrid AAA NiMh LSD Rechargeable Batteries for $7.99. (limited to four per household while supplies last $36.98 Total)
Rayovac PS3 Universal Smart Battery Charger only at DepotEco.com and EcoBatteries.net
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With these eco-friendly products you can greatly reduce your use of disposable cups and Alkaline Batteries, but these aren’t the only changes we want to help you make this year.
Our sincere hope is that these Earth Day specials will help you to make some simple changes this year that are completely practical and will also minimize your footprint on the earth.
We at DepotEco.com thank you for your interest in green, eco-friendly products and wish you a great Earth Day.
-Creative Productions online stores (Depoteco.com , eneloopstore.com, eneloop PRO store, EcoBatteries.net and Depoteco@Amazon
Also Visit us on Facebook here Depoteco on Facebook
Tags: Contigo Auto Seal Mug, Earth Day 2010, Earth Day Online Sales, earthday, eco bag, eco gifts, eneloop, eneloop power pack, free AAA battereis, NiZn Sale, PowerGenix, PowerGenix on Sale, PS3 Smart Charger, Rayovac ps3, Smart Charger Posted in Earth Day Sales & Specials, Green Tips, Newsworthy, Press Release /PR | 4 Comments »
Wednesday, December 9th, 2009
Thursday, Dec. 10, 2009
OSAKA (Kyodo) Panasonic Corp. has successfully completed its tender offer for Sanyo Electric Co. shares, paving the way for turning its smaller rival into a subsidiary this month, sources said Wednesday.
The deal should result in creation of one of the world’s largest consumer electronics conglomerates.
By making Sanyo its subsidiary, Panasonic is expected to begin full-scale cooperation with the company on rechargeable batteries and energy operations.
At the same time, reorganizing overlapping operations, including the manufacture and sale of appliances such as refrigerators, washing machines and audiovisual equipment, will likely be among the key issues to be resolved, the sources said.
The tender offer was concluded following an application for a majority of Sanyo’s outstanding shares, they said, adding that the result was to be formally announced Thursday.
Panasonic is set to announce early next year a new business policy for a three-year period beginning in April in which the company is expected to state that expanding energy business will form the core of its operations, they said.
Panasonic sees solar batteries and lithium ion batteries as products that will produce a synergy effect. Under their partnership, Sanyo is expected to utilize its technology to produce solar batteries while Panasonic will handle sales.
With the rechargeable lithium ion battery business for cars likely to expand, the two companies intend to heighten their global competitiveness by blending their respective technologies, the sources said.
To ensure a smooth partnership, Panasonic will send several of its executives to Sanyo. Both companies have agreed to maintain the Sanyo brand for the time being, but Panasonic is highly likely to seek to streamline operations including reducing the number of Sanyo personnel, the sources also said.
Panasonic announced the plan to make Sanyo a subsidiary in November 2008, saying the tender offer would take place last spring. The delay in achieving the goal was mainly due to difficulties in clearing antitrust laws in countries where Panasonic and Sanyo operate.
Tags: eneloop, Sanyo eneloop Posted in eneloop rechargeable batteries | Comments Off
Tuesday, November 10th, 2009
Sanyo’s eneloop battery line was just named #1 rechargeable battery by Consumer Reports 2009.
Click Article for the PDF file of this story.

Tags: Consumer Reports #1, eneloop, eneloop #1, eneloop rechargeable battery review, Green Gift, nimh Posted in Product Feedback, eneloop rechargeable batteries | Comments Off
Saturday, October 3rd, 2009
How to receive your free C or D Battery Adapters

Two C or two D adapters per UPC code/receipt combo per customer.
To qualify for the free C or D adapters, purchase one or more of the following:
• Buy any one PowerGenix Charger Kit -Quick or Fast
• Buy two PowerGenix AA 4 pack
• Buy one PowerGenix AA 8 pack
Next:
1. Clip out the UPC code
2. Make a copy of your receipt
3. Download this PDF
4. Fill out the PDF form and mail, with original receipt and UPC, to:

Sustainable Results
Attn: Battery Adapter Offer
390 Carrol Ct, Ste F
Brentwood, CA 94513
Remember to indicate on the form your preference for either a C or D adapter. Two C or two D adapters per UPC code/receipt combo per customer.
Allow 6- 8 weeks for shipping. Offer good from October 1st-December 31st 2009 while supplies last.
EXPERIENCE THE POWER
Tags: Batteries, eneloop, Green Gift, NiZn rechargeable batteries, PowerGenix Posted in PowerGenix NiZn Batteries, Press Release /PR | Comments Off
Monday, August 17th, 2009
DepotEco is proud to bring you the fast, safe and secure way to buy Eco Friendly Rechargeable batteries. Featureing Sanyo eneloop, Rayovac Hybrid and PowerGenix NiZn Nickle Zinc rechargeable batteries. Because we know so many of you love to shop on Amazon.com we have now partnered with Amazon to bring you this great new resource for eneloop batteries.
Now you can buy with confidence at EcoBatteries.net. This site is built and hosted using Amazon’s technology.
EcoBatteries.net has teamed with Amazon to make ordering SAFE and SECURE on our site. By using Amazon technology at Checkout, your order is secure and backed by Amazon’s A-to-z Guarantee which guarantees your purchase, the condition of the item you buy and its timely delivery.
How does it work? Simply, use your existing Amazon account during checkout to order products from our site. If you don’t have an Amazon account, it’s easy to set up. Add the products you want to purchase to your cart and create your account during the checkout process.
Learn more about WebStore by Amazon
See our Amazon.com feedback rating
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Eco Friendly Battery – Quick Shop
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| PowerGenix 4 Pack AA 1.6v 2500 mWh ZiNc High Voltage Rechargeable Batteries |
PowerGenix 1HR ZiNc 4 Position Charger with 4 AA Nickel Zinc Rechargeable Batteries |
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PowerGenix 4 Pack AA 1.6v High Voltage Nickel Zinc Rechargeable cells 2500 mWa *Note NiZn Cells must only be charged with a compatible NiZn charger only! Please see our 4 position 1 hour NiZn Charger. PowerGenix has developed a high-energy density, …
PowerGenix 4 Pack AA 1.6v High Voltage Nickel Zinc Rechargeable cells 2500 mWa *Note NiZn Cells must only be charged with a compatible NiZn charger only! Please see our 4 position 1 hour NiZn Charger. PowerGenix has developed a high-energy density, high-cycle life and low-cost nickel-zinc (NiZn) battery ideal for applications that demand high discharge rate capabilities. The technology offers compelling performance advantages, most notably a 30% weight and size reduction coupled with higher power and superior low temperature discharge behavior. Using both a patented electrolyte and a patented electrode composition, PowerGenix has eliminated past issues of dendrite formation and shape change of the zinc electrode during cycling. Dendrite formation and shape change of the zinc electrode have been the primary hindrances to a commercially viable rechargeable NiZn battery. Additionally, PowerGenix developed this breakthrough technology in a manner that did not compromise the inherently
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PowerGenix 1HR ZiNc 4 Position Charger Kit with 4 High Voltage1.6v 2500 mWh Nickel Zinc Rechargeble batteries. Superior Power Density – The PowerGenix battery delivers a higher voltage in a smaller and lighter package than other rechargeable batterie …
PowerGenix 1HR ZiNc 4 Position Charger Kit with 4 High Voltage1.6v 2500 mWh Nickel Zinc Rechargeble batteries. Superior Power Density – The PowerGenix battery delivers a higher voltage in a smaller and lighter package than other rechargeable batteries- 1.6v vs 1.2v Standard NiMH and NiCd
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| eneloop Power Pack #277265 (CostCo Kit #2) |
eneloop AA 4 Pack |
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Combining all of your battery needs into a convenient kit – that is the idea behind SANYO’s new eneloop Power Pack. The Power Pack comes equipped with a four position charger, eight AA eneloop batteries, two AAA eneloop batteries, four eneloop C spac …
Combining all of your battery needs into a convenient kit – that is the idea behind SANYO’s new eneloop Power Pack. The Power Pack comes equipped with a four position charger, eight AA eneloop batteries, two AAA eneloop batteries, four eneloop C spacers and four eneloop D spacers, which makes this the perfect battery store for your drawer. * Model Sanyo # 277265 * eneloop Rechargeable Battery Power Pack * Pre-charged Ni-MH rechargeable battery kit * Economical: 1 eneloop = 1,000 alkaline batteries * Worry-Free: eneloop works in any device that uses AA, AAA, C or D batteries * Convenient: eneloop batteries are pre-charged and ready to use when you are Battery Charger Features: * (Worldwide Voltage) * Charges both AA and AAA Ni-MH rechargeable batteries * Foldaway plug; No cords or wall adapters needed * Multi-color LED charge indicator lights
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eneloop is a new type of battery, which satisfies your needs and expectation in an unique way. This battery can be used right after purchasing, has a high performance, has a long shelf life with no loss of energy, can be used everywhere, environmenta …
eneloop is a new type of battery, which satisfies your needs and expectation in an unique way. This battery can be used right after purchasing, has a high performance, has a long shelf life with no loss of energy, can be used everywhere, environmentally friendly and easy to use. Unlike disposable batteries which can only be used once and wasteful, eneloop batteries can be recharged replacing 1000 disposable batteries. Log on to DepotEco.com for more savings..
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$26.99 (44%) |
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| Sanyo eneloop 4xAAA |
eneloop Compact Charger (includes 2 AA) |
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Perfect for Camera bag or travel. eneloop batteries are for today’s lifestyles. Use them right out of the package! eneloop batteries come pre-charged holding their charge for up to a year. Each battery can be re-charged up to 1000 times. Once charge …
Perfect for Camera bag or travel. eneloop batteries are for today’s lifestyles. Use them right out of the package! eneloop batteries come pre-charged holding their charge for up to a year. Each battery can be re-charged up to 1000 times. Once charged, it can be used repeatedly, and once used completely, it can be recycled. eneloop is the rechargeable battery that can be used like a dry cell battery. Buy-them, use-them, Charge-them, and then have them ready when you need power to go! The Included Compact Charger plugs directly into a socket, and will charge 1-2 batteries in about 2.5 hours.
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| eneloop D Adapters (includes 2AA) |
eneloop C Adapters (includes 2AA) |
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“D” Size eneloop adapter that takes one AA eneloop battery. 2 AA eneloop included.
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2 C Size Adapter Shells to convert AA eneloop in to a C size Battery. Simply Slip your AA Battery in side the adapter shell.
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| Rayovac Hybrid – Battery 4 x AA NiMH 2000 mAh |
Rayovac Hybrid 4 Position Charger w/2 AA Hybrid Batteries PS32-2BC |
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Rayovac Hybrid rechargeable batteries come pre-charged and ready to use. This battery technology also takes NiMH rechargeable batteries to a new level. While all batteries self-discharge over time, Rayovac Hybrid NiMH batteries hold their charge bett …
Rayovac Hybrid rechargeable batteries come pre-charged and ready to use. This battery technology also takes NiMH rechargeable batteries to a new level. While all batteries self-discharge over time, Rayovac Hybrid NiMH batteries hold their charge better than many traditional NiMH batteries, while not in use. This means that customers can now charge their batteries and know that when they need them, Hybrid batteries will be ready to go without having to go into the charger again. Lasting longer in high-drain devices than regular alkaline, and being able to recharge over and over again mean convenience and value. 1 year limited manufacturer’s warranty
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PS32-2BC Rayovac 4 Position Charger with 2 AA HYBRID Batteries (charges in 8 hours) Charger will charge any NiMH battery. Auto off feature automatically turns charger off when batteries are fully charged. One year limited manufacturer’s warranty. …
PS32-2BC Rayovac 4 Position Charger with 2 AA HYBRID Batteries (charges in 8 hours) Charger will charge any NiMH battery. Auto off feature automatically turns charger off when batteries are fully charged. One year limited manufacturer’s warranty. Rayovac Hybrid rechargeable batteries come pre-charged and ready to use. This battery technology also takes NiMH rechargeables to a new level. While all batteries self-discharge over time, Rayovac Hybrid NiMH batteries hold their charge better than many traditional NiMH batteries, while not in use. This means that customers can now charge their batteries and know that when they need them, Hybrid batteries will be ready to go without having to go into the charger again. Lasting longer in high-drain devices than regular alkaline, and being able to recharge over and over again mean convenience and value!
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| Rayovac Hybrid – Battery 4 x AAA (LSD) NiMH LD724-4 |
Rayovac NiMH Easy Charger (Rechargeable Battery Charger) |
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Rayovac Hybrid rechargeable batteries come pre-charged and ready to use. This battery technology also takes NiMH rechargeables to a new level. While all batteries self-discharge over time, Rayovac Hybrid NiMH batteries hold their charge better than m …
Rayovac Hybrid rechargeable batteries come pre-charged and ready to use. This battery technology also takes NiMH rechargeables to a new level. While all batteries self-discharge over time, Rayovac Hybrid NiMH batteries hold their charge better than many traditional NiMH batteries, while not in use. This means that customers can now charge their batteries and know that when they need them, Hybrid batteries will be ready to go without having to go into the charger again. Lasting longer in high-drain devices than regular alkaline, and being able to recharge over and over again mean convenience and value! 1 year limited manufacturer’s warranty
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Rayovac Easy Charger will charger all of your NiMH AA and AAA batteries. The Easy charger charges in pairs AA or AAA NiMH battery cells. Batteries will charge overnight. One-Year Limited Warranty
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| Rayovac Universal Battery Charger (charges 8 AA or AAA, 4 D or C, 1 9V) |
Rayovac High Yeild Rechargeable D Size Batteries 2-Pack (NiMH) |
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Rayovac’s new 1-hour NiMH charger answers consumer demand for speed and convenience! The Rayovac battery charger is the only on the market that charges today’s high-capacity, longer-lasting Nickel Metal Hydride (NiMH) batteries in just 1 hour. It cha …
Rayovac’s new 1-hour NiMH charger answers consumer demand for speed and convenience! The Rayovac battery charger is the only on the market that charges today’s high-capacity, longer-lasting Nickel Metal Hydride (NiMH) batteries in just 1 hour. It charges a combination of up to eight AA or AAA NiMH batteries and four C or D type batteries. The accessory kit with DC adaptor allows “on-the-go” charging. It is ideal for taking along on family vacations or for those mobile professionals that use battery-operated, high-drain devices such as digital cameras in their jobs. “Smart charger” technology individually charges each to the maximum capacity, so partially drained batteries take less than 1 hour. It also charges Nickel Cadmium (NiCd) batteries. Charge times: 8 AA – 14 hours; 8 AAA – 4 hours; 4C or 4D – 7 hours; 1 9V – 12 hours
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Rayovac NiMH rechargeable batteries offer the perfect solution to powering your high drain digital devices. Consumers get a great value and keep disposable batteries out of the landfills.
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Tags: eneloop, eneloopstore, eneloopusa.com, Sanyo eneloop rechargeable batteries Posted in Newsworthy, eneloop rechargeable batteries | 2 Comments »
Friday, May 29th, 2009
For Immediate Release: May 30th 2009
We at DepotEco are adding something really exciting to our inventory this summer! We have the honor of being one of the first stores to offer the newest in innovative Nickel-Zinc (NiZn) battery technology from PowerGenix.
In the past few years, interest in PowerGenix NiZn batteries has skyrocketed as their reputation for producing the most reliable, highest quality NiZn technology has grown. Today the company is supplying NiZn cells into multiple markets including power tool, lawn and garden, consumer AA, military, and light electric vehicle (LEV).
In the exciting and quickly evolving world of Hybrid Electric Vehicles (HEVs), PowerGenix and their NiZn battery technology is being recognized as a game changer and real step forward in terms of efficiency, power, environmental soundness, and cost effectiveness. PowerGenix’s NiZn powered Toyota Prius was showcased at the 2009 San Diego International Auto Show where the advanced battery vehicle was featured in the Eco-Center, the main feature of the 2009 show. As the Prius, the Insight, and other new hybrid cars battle it out for the top spot, PowerGenix’s NiZn technology is finding itself at the center of HEV innovation.
PowerGenix has also entered into a supply agreement with PowerEagle, the leading manufacturer of electric bicycles in China. Under the agreement, PowerGenix will supply its NiZn cells for pack fabrication into the entire product line offered by Veloteq, PowerEagle’s North American sales and distribution partner, beginning in 2009. In many other arenas PowerGenix has seen a great increase in demand and investment and has accordingly begun high-volume manufacturing.
For decades NiZn batteries have been recognized for their usefulness in applications demanding high discharge rate capabilities. With a high energy-density ratio and an open circuit voltage of 1.6 volts they have been heralded as the batteries of the future for high drain applications. Now PowerGenix- an innovative San Diego based company founded in 2000- has developed and is manufacturing patented NiZn 1.6 Volt Rechargeable AA batteries that make NiZn technology more effective, useful and available than ever before.
PowerGenix has improved already efficient NiZn technology by increasing cycle-life, lowering cost, reducing size and weight by 30% and improving low temperature discharge behavior. The small size and low internal resistance of PowerGenix NiZn 1.6 Volt Rechargeable AA Batteries enables the delivery of significantly more power during periods of peak demand than a nickel-cadmium (NiCd) or nickel-metal hydride (NiMH) battery of comparable size.
Another way that PowerGenix NiZn batteries have raised the bar is by their ability to completely recharge in less than two hours and achieve 80% recharge within one hour, a key benefit for cordless power tools, electronics and many other applications. These rechargeable batteries are also completely safe, non-combustible and easier on the environment than other comparable technologies.
Until now, NiZn 1.6 Volt Rechargeable AA batteries have been available only in limited quantities via one camera merchant. But we at DepotEco were so impressed by the efficiency and environmental soundness of these batteries that we were determined to make them available to our customers. We are honored to announce that beginning in late June we will be one of the first stores to carry these amazing batteries. They are now available online and in our brick and mortar store.
PowerGenix White Paper
Buy Now~! Here…
Tags: eneloop, High Yeild Camera Battery 1.6V, LSD Battery, Nickle Zinc Rechargeable AA, NiZn, PowerGenix, Rayovac Hybrid Posted in Green Tips, PowerGenix NiZn Batteries, Press Release /PR | Comments Off
Sunday, April 5th, 2009
eneloop rechargeable batteries currently do not come as a C or D cell, yet. (read this for info)

They do offer the adapter shells. Some people have great success with these others report back that they seem not to work at all.
Tips, for using the eneloop D and C shells.
1. Make sure the AA battery is completely inserted into the Spacer / Adapter. The Small tip of the eneloop (positive) needs to touch the extremely small ring of metal on the inside of the tip of the adapter.
2. In many case the AA eneloop battery bottom (negative) side is to small to touch the negative contact terminal in the flashlight or other devices .
Solution, Tape a washer or a penny to the eneloops negative side/ bottom of the adapter terminal after inserting the AA battery. This should then provide sufficient contact area for the device.
One of our customers recently sent this in to us. ( Thanks for the feedback !! )
“This may be a new one for you. I knew that I had pushed the AA battery completely into the D cell adapter because it clicked into place. I even pushed the two D cells together inside the flashlight housing to make sure they made contact. This is in a Maglight 2 D-cell flashlight.
Well, as I looked at the two parts of the flashlight I noticed the butt end with the wire coil that presses against the batteries was larger than the AA battery butt end in the adapter. Ah HA! I put a balled up piece of foil over the AA battery end and screwed the butt end of the flashlight on and, voila’! It works! So, it was simply the coiled end of the flashlight was larger than the AA battery so no contact was made. Please add this to your support notes for other Eneloop users who may run into the same issue.
BTW, I’m still very happy with this kit. If a bit of foil is all it takes to reduce my dependence on disposable batteries then that’s fine! I can reuse the same bit of foil over and over and over and over and…….”
We love to hear that about eneloops.. and yes they are worth any extra effort.
———————-
Keep the comments coming.
Tags: eneloop, eneloop rechargeable c and d batteries Posted in Product Feedback, eneloop rechargeable batteries | Comments Off
Thursday, March 26th, 2009
| Korg to Show eneloop Rechargeable Batteries at Musikmesse in Germany |
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| 03/26/2009 13:22 (06:03 minutes ago) |
| The FINANCIAL — SANYO Electric Co., Ltd. (SANYO) will exhibit eneloop rechargeable batteries at the booth of musical instrument manufacturer, Korg Inc. (Korg), during Musikmesse 2009 in Frankfurt, Germany.
The eneloop battery uses the world’s leading recharging technologies and promotes a lifestyle that values reusing and recycling.
Korg, a leader in the electronic musical instrument industry, will use the Musikmesse to further promote its best selling pocket-sized synthesizer, KAOSSILATOR, which operates using four AA batteries. Started over 25 years ago, Musikmesse is the world’s largest music trade show, and showcases instruments, sheet music, as well as music software and hardware from around the world, all under one roof.
Korg is also committed to addressing global environmental issues. At the Musical Instruments Fair held in Ikebukuro, Tokyo, in October 2008, the two companies held a joint event, where Korg equipped its KAOSSILATOR with eneloop batteries. Since then, Korg has in partnership with SANYO to investigate the technical performance of the eneloop battery as part of its desire to promote replacement of dry-cell batteries with rechargeable batteries in musical instruments. The investigation revealed that the stable voltage and resistance to cold temperatures provided by eneloop help to maintain sound quality. Eneloop combines outstanding environmental performance and superior compatibility with electronic instruments.
SANYO is working with Korg to offer musicians lifestyles with greater performance and environmental value, comfort, and enjoyment.
source : http://finchannel.com/index.php?option=com_content&task=view&id=32894&Itemid=10 |
Tags: eneloop, Korg Posted in Newsworthy, eneloop rechargeable batteries | Comments Off
Sunday, September 28th, 2008
The Sanyo Ark: Covered in 5,000 solar panels, the edifice is a working power-generation system which also houses a solar museum. But is it a genuine statement of Sanyo’s ideology or just a PR stunt?
The electronics giant is turning to rechargeable batteries and waterless washing machines, writes David McNeill in Tokyo
RIDING THE Shinkansen Bullet Train out of Tokyo along the eastern industrial corridor towards Osaka has long been one of the best and most pleasurable ways to experience Japan’s high-tech economy. Electronics giant Sanyo has added another attraction to the route: as the train barrels along at 270km/h (168m/h), it passes Sanyo’s Solar Ark, a futuristic 15m (50ft) -wide solar building that rises out of the landscape like a giant black boombox near the industrial city of Nagoya.
Simultaneously a working power-generation system and a monument to solar energy, the ark’s surface is made up of 5,000 solar panels that help power the entire facility. Inside, a museum to solar power attracts thousands of schoolchildren a year, part of what Sanyo – with a straight corporate face – calls an attempt “to live in harmony with the earth”.
The company has just emerged from a bruising battle with its founding family, ending what the Nikkei business newspaper called “six decades of nepotism”. In a spring-cleaning that shocked Japan’s staid corporate world, president Toshimasa Iue was ousted last year along with Tomoyo Nonaka, his hand-picked chairwoman. Iue’s father, 75-year-old chairman Satoshi, went the year before.
Shareholders rebelled after Sanyo posted a record net loss of about €1.16 billion in 2005, following earthquake damage to its Niigata semiconductor plant and failed investments in liquid crystal panels and microchips.
Analysts also believe that Nonaka, one of the very few women to run a Japanese company, pushed Sanyo’s conservative board too far, by attempting an ambitious restructuring linked to the environmental theme of Gaia, which holds that the planet is a self-regulating, interrelated organism. In a corporate blurb more Greenpeace than mass manufacturer, Sanyo now says it is “committed to listening to Gaia’s voice and engaging in activities that are beneficial to life and the Earth”.
Some observers have been startled at this fulsome embrace of environmentalism by a company known mainly for dour if dedicated service to churning out batteries and consumer appliances.
Long-time Tokyo tech-watcher J Mark Lytle calls it “the mother of all corporate makeovers”. Yurika Ayukawa, a leading environmental consultant who gave a presentation to Sanyo’s board in 2005, recalls that the Gaia concept was “not popular at all” among the company’s directors.
But even she acknowledges that this may be more than just a case of environmental opportunism. Sanyo’s rebranding coincided with the release of the Eneloop, a range of rechargeable batteries that have clocked up 60 million sales in less than three years and grabbed half the market for that product niche with two simple innovations: they last much longer than anything else on the shelves, and come to the shops already recharged.
The Eneloop series has expanded to include reusable solar chargers and other products, and Sanyo now makes battery packs for Nintendo’s mega-hit Wii. Expect the rest of the world to follow: just 400 million rechargeable batteries are sold globally out of total disposable sales of 40 billion, and Sanyo wants a much bigger share. And it is going after the burgeoning market for hybrid-electric car batteries in deals with Honda, Ford and Volkswagen.
Then there is Aqua, a range of state-of-the-art washing machines that clean clothes with little or no water or detergent. The trick is a drum that converts oxygen to ozone, which destroys bacteria and dirt, and recycles ozone-purified water from the rinse cycle – or even from last night’s bath. The Aqua 3,000 doesn’t come cheap – it’s about €1,300 – but its environmental appeal, and the promise of a €100 cut in annual water bills have helped make it a hit in Japan, with 210,000 units sold.
Of course nobody, least of all Sanyo, is considering a full-on Gaia revolution, which would entail abandoning our entire modern lifestyles. Still, these are the kind of innovative products that put Japan on the map, and they have helped vindicate the rebranding decision. The company plans more of the same, earmarking 70 per cent of €2.45 billion in capital spending over the next three years on solar cells, batteries, and components, as it continues to scale down production of mobile phones, white goods and LCD displays.
Solar technology, in particular, is seen as a key growth area, with €477 million set aside for capital spending on that technology alone. Production of solar panels at Sanyo’s European assembly base in Hungary will triple in the next few years. “‘Think Gaia’ is genuine,” insists Sanyo spokesman Aaron Fowles, who says that the entire company is aiming to become “carbon-neutral” by 2010.
He urges those sceptical of Sanyo’s conversion, to consider the Gaia opposite: the “blind pursuit” of convenience and comfort: “‘Think Gaia’ is more than merely a ‘green’ or ‘eco’ initiative. It really is a focus on how we can contribute to make life and the Earth be in harmony.” The rebranding comes at a crucial time. Although Sanyo returned to profitability this year, its financial problems in 2005 forced it to go cap in hand to a consortium of lenders, who bought 300 billion yen (€1,925 billion) of preferred stock – about 70 per cent of the company’s value.
So far, the new management has kept the shareholders on board, but critics will continue to pick at Sanyo’s new-found environmental credentials. The Solar Ark provides an irresistible symbol of the company’s rebranding: is it genuinely saving power or just a giant PR stunt? According to its website, the ark’s solar panels generate 530,000 kilowatt-hours of energy per year, providing power to plants within the complex, and saving money on energy bills. But Sanyo doesn’t say how much money.
Technology writer Tim Hornyak urges caution: “It’s easy to bamboozle consumers with slogans. Big companies that have these campaigns are the very ones that are trying to block governments from curbing environmental emissions, so it behooves us to look beyond these slogans, and see what are they actually doing.”
Like many other observers, and companies, in Japan, he will be watching to see if Sanyo pulls off its green revolution.
© 2008 The Irish Times
This article appears in the print edition of the Irish Times
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Monday, September 1st, 2008
Eneloop AA and AAA sized rechargeable batteries come pre-charged and can be kept charged on the shelf for months with little self discharge. Great in remotes, wii, wireless keyboard/mouse and much more!
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